Privacy Policy
Last Updated: July 1, 2023
Your privacy is important to us at Discount Tire Direct (collectively "Discount Tire Direct," "we," "us," or "our"). It forms a basis for earning your trust. We are committed to safeguarding, preserving, and respecting your privacy rights. This online privacy policy (the "Policy") describes how we collect, use, disclose, and secure the personal information we gather about you through our websites—discounttire.com, americastire.com, and discounttiredirect.com—(the "Site"), our applications and when you interact with us as a customer or otherwise (collectively, the "Services").
For purposes of this Policy, personal information means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations. It does not include data excluded or exempted from those laws and regulations. Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to Discount Tire Direct generally or in any specific context.
This Policy expressly incorporates any privacy notices we may issue to supplement this Policy. Depending on your residency, a supplemental state-specific Privacy Notice may apply to you. Unless supplemental notices expressly provide otherwise, in the event of any conflict between this Policy and additional privacy notices, this Policy governs.
By accessing, browsing, downloading, or otherwise using the Services, you confirm that you have read, understood, and agreed with this Policy. If you do not agree to this Policy, you may not use the Services. Amendments to this Policy will be posted at this URL and will be effective when posted. Your continued use of our Services after the amendments are posted constitutes your agreement to those changes. Please read this statement carefully and check back regularly for any amendments
Your use of our Services, and any dispute over privacy, is subject to this Policy and our Terms of Use incorporated by reference into this Policy.
If you have any questions or concerns about our personal information policies or practices, you can contact us in the methods described in the "Contact Us" section below.
Sources of Personal Information
Purpose for Collection of Personal Information
Use of Cookies, Trackers, Web Beacons
Linked Site's Privacy Policies
Notice for California, Virginia, Colorado, and Connecticut Residents
Collection of Information
Discount Tire Direct has collected the following categories of personal information from some of its customers:
| Category of Personal Information | Examples | Retention Period |
A: Identifiers | Real name, postal address, internet protocol address, email address, driver's license identification number, online identifiers | As long as useful for a business purpose and no longer than is reasonably necessary for the purposes that the personal information was collected. Some purposes, such as maintaining a customer's account, require that we retain information for the life of the customer relationship. |
B: Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) | Name, address, telephone number, driver's license identification number | As long as useful for a business purpose and no longer than is reasonably necessary for the purposes that the personal information was collected. Some purposes, such as maintaining a customer's account, require that we retain information for the life of the customer relationship. |
C: Protected classification characteristics under California or federal law | Age, gender | As long as useful for a business purpose and no longer than is reasonably necessary for all purposes that the personal information was collected. |
D: Commercial Information | Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | As long as useful for a business purpose and no longer than is reasonably necessary for the purposes that the personal information was collected. Some purposes, such as maintaining a customer's account, require that we retain information for the life of the customer relationship. |
F: Internet or other similar network activity | Browsing history, search history, and information regarding a consumer's interaction with an internet website, application, or advertisement | As long as useful for a business purpose and no longer than is reasonably necessary for all purposes that the personal information was collected. |
G: Geolocation data | Geographic location | As long as useful for a business purpose and no longer than is reasonably necessary for all purposes that the personal information was collected. |
H: Sensory Data | Audio recordings of telephone calls with our call center | As long as useful for a business purpose and no longer than is reasonably necessary for all purposes that the personal information was collected. |
K: Inferences drawn of the consumer | Consumer profile information | As long as useful for a business purpose and no longer than is reasonably necessary for all purposes that the personal information was collected. |
L.1: A consumer's social security, driver's license, state identification card, or passport number | Driver’s license number | As long as necessary to verify your identity in accordance with a fleet management program to which you below. |
L.2: A consumer's account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account | A consumer’s account log-in and password to access the account | As long as you maintain an account with us that requires a username and password. |
L.3: A consumer's precise geolocation | A consumer’s precise geolocation | As long as necessary to achieve the purpose for which you gave us permission to use your precise geolocation information. |
The examples listed above are illustrative and may not reflect the specific pieces of information we collect from any particular customer, nor do they provide a complete list of the specific pieces of information for each category.
Sources of Personal Information
Discount Tire Direct collects your personal information from the following categories of sources:
- Directly from you. For example, we obtain information from you when you fill out forms, provide us information at our stores, online, over the phone, or when using one of our apps, purchase or receive products or services from us, or choose to participate in certain programs.
- Indirectly from you. For example, from observing and analyzing your actions on our website, our apps, our advertisements, or social media websites.
- From service providers and/or third parties that provide consumer information services related to Discount Tire Direct's known or potential customers.
Purpose for Collection of Personal Information
We may use or disclose the personal information we collect for one or more of the following purposes:
| Purpose | Categories of Personal Information |
To fulfill or meet the reason you provided the information. For example, if you share your name and contact information to purchase our products or services, we will use that information to process your order and facilitate installation and delivery of our products or services. We may also save your information to facilitate future purchases and services or process returns. | A, B, C, D, F, G, H, L1, L2, L3 |
To process your requests, purchases, transactions, and payments and prevent transactional fraud. For example, we use your name, contact information, and payment information to facilitate the sale of products and services. | A, B, D, H, L1 |
To present our Site and applications, and the contents and provide information and notices (e.g., updates) related thereto. For example, we use your IP address or GPS location, to present the appropriate Site to you and identify your nearest store location. | A, B, F, G, L2, L3 |
To notify consumers of tires, wheels, and related products that have been recalled by a manufacturer or a governmental entity, including the United States Department of Transportation, and facilitate the recall of such products. | A, B, D |
To perform analytics on our customer base. For example, we may use your name, online identifiers, or other contact information to better understand the characteristics of customers. | A, B, C, D, F, G, K |
To perform targeted advertising to you or other similar potential customers. For example, we may use information collected from your Website session, including online identifiers and the products you viewed, to advertise to you or other similar potential customers on third party websites. | A, B, D, F, K |
To determine customer conversion rates of various online and marketing activities. For example, we may use your contact information and online identifiers to determine whether a particular advertisement or other online strategy led to a purchase of our products or services. | A, B, D, F |
To provide, support, personalize, and develop our Website, products, and services. For example, we monitor your use of our Website, which may include online identifiers, your IP address, and certain navigation events, to evaluate the user friendliness of our website. | A, B, D, F, G |
To create, maintain, customize, and secure your relationship and account with us. For example, we use your username and encrypted password to allow you to access your account with us. | A, B, D, F, L2 |
To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses. For example, when you contact customer service about a recent in-store experience or transaction, we will use your contact information to respond to you and investigate any issues. | A, B, D, H |
To personalize your experience on our Site. For example, we use cookies and online identifiers, as described in more detail below, to identify you across multiple browsing sessions to enhance your experience on our Website. | A, B, F, G |
To deliver content and product and service offerings relevant to potential customers, including targeted offers and ads through our website, third-party sites, and via email or text message (with consent, where required by law). For example, we use your online identifiers in conjunction with third parties to identify lookalike audiences who may also be interested in our products and services. | A, B, D, F |
To learn about our customers' experiences with our services and what they say and think about Discount Tire Direct. For example, we use your survey responses to better serve you and other customers in the future. | A, B, D |
To manage our communication and outreach to our existing customers. For example, we use your contact information to communicate with you. | A, B |
To help maintain the operation, safety, security, and integrity of our Site, our products and services, databases and other technology assets, and business. | A, B, F |
For testing, research, analysis, and product development, including to develop and improve our Site, our products, and services. | A, B, D, F |
To verify your identity and protect against error and fraud. | A, B, L2 |
To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations. | A, B, D, F |
As described to you when collecting your personal information or as otherwise set forth in applicable law. | A, B, C, D, F, G, H, K, L1, L2, L3 |
To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Discount Tire Direct's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Discount Tire Direct about our customers is among the assets transferred. | A, B, C, D, F, G, H, K, L1, L2, L3 |
Discount Tire Direct will provide you notice if it collects additional categories of personal information or uses previously collected personal information for additional purposes.
Use of Cookies, Trackers, Web Beacons
We may send one or more Cookies to your computer or other device. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services. These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services. This information allows us to understand how you use some Services.
What are cookies and other tracking technologies?
Cookies are small files created by websites, including our Site, that reside on your computer 's hard drive and that store information about your use of a particular website. When you access our Site, we use Cookies and other tracking technologies to:
- Estimate our audience size and usage patterns;
- Store information about your preferences, allowing us to customize our Site according to your individual needs;
- Contact you to provide you with information or services that you request from us;
- Advertise new content, events, and services that relate to your interests;
- Provide you with more personalized content that is most relevant to your interest areas; and
- Recognize when you return to our Services.
We set some Cookies ourselves and others are set by third parties. You can manage your Cookies preference as described in the "Managing Cookies" section below.
We may also use web beacons (also called "tracking pixels" or "clear gifs"), which are invisible picture files, or small portions of code, that contain a unique identifier that enable us to recognize users on our website and in emails that we send to consumers.
Web beacons helps us measure the success of our marketing campaigns. We also use web beacons to track whether you interacted with or were referred to us by advertisements on a third party site.
What Types of Cookies Do We Use and Why?
The following chart lists the different types of Cookies that we and our service providers and third parties use on the Site, examples of who serves those Cookies and links to the privacy notices and opt-out information of those Cookie servers.
| Types of Cookies | Purpose | Who Serves (for example) |
Essential | These Cookies are required for the operation of the Site and enable you to move around the Site and use its features. Disabling these Cookies can negatively impact the performance of the Site. | |
Functionality | These Cookies are used to recognize you when you return to the Site. This enables us to personalize content for you and remember your preferences. These Cookies also enable your interactions with the Site such as emailing us and customer support chat. | |
Analytics, Performance, and Research | These Cookies, beacons, and pixels allow us to analyze activities on the Site. They can be used to improve the functioning of the Site. For example, these Cookies recognize and count the number of visitors and see how they move around the Site. Analytics Cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Site for those who engage with our advertising. | |
Social Networking | These Cookies are used to enable you to share pages and content that you find interesting on our Site through third-party social networking and other websites. These Cookies may also be used for advertising purposes. | |
Advertising | These Cookies and pixels are used to deliver relevant ads, track ad campaign performance, or track email marketing. |
We do not use any cookies, pixels, or other tracking that discloses to any third-party information that identifies a person as having viewed specific video materials.
How Long Do Cookies Stay on My Device?
Some Cookies operate from the time you visit the Site until the end of that particular browsing session. These Cookies, which are called "Session Cookies," expire and are automatically deleted when you close your Internet browser.
Some Cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These Cookies are called "Persistent Cookies" and the length of time they will remain on your device will vary from Cookie to Cookie. Persistent Cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Site, how your use of the Site may change over time, and the effectiveness of advertising efforts.
Managing Cookies
You can control how Discount Tire Direct uses cookies and other tracking technologies by changing your browser and mobile device preferences or settings. Most browsers and mobile devices allow you to review the cookies that are on your device, block certain cookies, and delete cookies. If you choose to block all Cookies (including Essential Cookies), you may not be able to access all or parts of the Services. You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org.
Discount Tire Direct also responds to the Global Privacy Control ("GPC") signal. The GPC signal is a browser level signal that can reflect the desire to opt-out of having personal information shared or sold. Some browsers allow transmission of GPC signal. By broadcasting this signal, Discount Tire Direct will not transmit your personal information to third parties who perform analytics services or who advertise to you based on this information. Please note that your use of our website will still be tracked by Discount Tire Direct and its Service Providers who have agreed to limit their use of personal information.
Other Websites and Links
This Site contains links and references to other sites, including social media sites. Discount Tire Direct is not responsible for the privacy practices, security measures, or the content of such websites.
Linked Site's Privacy Policies
The Synchrony Car Care credit application form is managed and maintained by Synchrony Financial. Any and all data collected by Synchrony Financial is governed by Synchrony Financial's privacy policy.
The Sunbit credit application form is managed and maintained by Sunbit, Inc. Any and all data collected by Sunbit, Inc. is governed by Sunbit, Inc.'s privacy policy.
Discount Tire Direct's eBay marketplace is managed by eBay Inc. Discount Tire Direct and eBay collect and maintain your personal information provided on Discount Tire Direct 's eBay marketplace. All data maintained by eBay from these orders will be governed by eBay's privacy policy. All data maintained by Discount Tire Direct from these orders will be governed by this Policy.
The Discount Tire Direct gift card program is managed and maintained by Blackhawk Network. Any and all data collected by Blackhawk Network is governed by Blackhawk Network's privacy policy.
Google Maps is managed and maintained by Google LLC. Any and all data collected by Google through your use of Google Maps is governed by Google's privacy policy.
Security
This Site utilizes reasonable security measures and technologies to prevent the loss, unauthorized access, misuse, or alteration of the information under our control. Although we are committed to protecting the privacy of your information, we cannot and do not guarantee absolute security. Please do your part to protect your information by keeping your software patched, using updated anti-virus or anti-malware software, using personal firewalls, and an updated unique complex password.
Choice and Opt Out
You may opt-out of receiving marketing communications from us by clicking the unsubscribe link at the bottom of a marketing email or by submitting an unsubscribe request at https://dt-privacyportal-ui.merudata.app/privacy-request/discounttiredirect/customer/form/Marketing/Unsubscribe. Upon receiving your request, we will promptly remove you from marketing correspondence. Please note, however, that we may still contact you for non-marketing purposes.
Children's Privacy
This Site is not intended for persons under the age of 16 years. We do not knowingly collect, maintain, or use personal information from children under the age of 13. If we become aware that a child under the age of 13 has submitted personal information to us through the Site, we will immediately delete such information.
Contacting Our Administrators
If you have any questions about this Policy, please contact us by email at ConsumerAffairs@discounttire.com or at Discount Tire Direct , 20225 N Scottsdale Road, Scottsdale, AZ 85255.
Notice for California, Virginia, Colorado, and Connecticut Residents
California, Virginia, Colorado, and Connecticut residents have certain rights with respect to their data as granted under various state consumer privacy laws. The Privacy Notice for residents of these states, which describes these rights in more detail and how residents of these states may exercise these rights, can be found here.