Data privacy

Privacy Policy

Last Updated: October 10, 2022

Click here for our CCPA Privacy Notice

Discount Tire Direct is committed to securing the privacy of customer information gathered in its retail stores, mobile applications, and online through discounttire.com, americastire.com, and discounttiredirect.com websites (collectively, the "Site"). Discount Tire Direct has created this statement in order to demonstrate our firm commitment to the privacy of both the customer's information as well as our own. The following discloses our information processing practices for our Site.

By using our Site, you agree to the collection, use, and information sharing practices described in this statement of Discount Tire Direct's policy. Amendments to this statement will be posted at this URL and will be effective when posted. Your continued use of our Site after the amendments are posted constitutes your agreement to those changes. Please read this statement carefully and check back regularly for any amendments.

Information Collected

Use of Personal Information

Use of Cookies, Trackers, Web Beacons

Information Sharing

Other Websites and Links

Linked Site's Privacy Policies

Security

Choice and Opt Out

Children's Privacy

Contacting Our Administrators

Notice for California Residents

Collection of Information

We collect personally identifiable information that you voluntarily submit to us, such as information you provide on an order form for products or services, or when you communicate with us, such as through email, webchat, or a survey. The type of information includes, but is not limited to, your contact information (e.g., physical addresses, phone numbers, and email addresses); financial information (e.g., account numbers); and information from your driver's license (e.g. license number) if your purchase is part of a Discount Tire Direct Fleet Program. Information about your vehicle(s) may also be collected. We may combine personally identifiable information collected with other information that we collect in stores, when you call or email us, communicate with us through social media, or from other data sources.

We also collect other personal information about you in a number of ways.  For example, we collect your transaction and vehicle history and various technology identifiers, such as IP address, when you visit our Site.  Our methods of information collection include tracking your Site activities through your computer settings or most-recently visited URL. We may also ask you to provide certain other personal information about yourself, such as your age, household income, buying preferences, etc.

For purposes of this Policy, "personal information" means data that classifies as personal information, personal data, personally identifiable information, or similar terms under applicable data privacy and security laws and regulations.  It does not include data excluded or exempted from those laws and regualtions, such as deidentified, anonymized, or aggregated data.  Nothing in this Policy will constitute an admission or evidence that any particular data privacy or information security law or regulation applies to Discount Tire Direct generally or in any specific context.

Use of Personal Information

We use your personal information to conduct business, including processing transactions; responding to and fulfilling your requests; for our marketing efforts, such as to send you marketing communications that we believe may be of interest to you; for analysis and development of new or improved products and services; to improve and maintain the security of the Site; for our legitimate business purposes permitted under the law; to protect ourselves against error and fraud; and for any other purpose to which you consent.

Use of Cookies, Trackers, Web Beacons

We may send one or more Cookies to your computer or other device. We may also use other similar technologies such as tracking pixels, tags, or similar tools when you visit our Services. These technologies can collect data regarding your operating system, browser type, device type, screen resolution, IP address, and other technical information, as well as navigation events and session information as you interact with our Services. This information allows us to understand how you use the Services.

What are cookies and other tracking technologies?

Cookies are small files created by websites, including our Site, that reside on your computer's hard drive and that store information about your use of a particular website. When you access our Site, we use Cookies and other tracking technologies to:

  • Estimate our audience size and usage patterns;
  • Store information about your preferences, allowing us to customize our Site according to your individual needs;
  • Contact you to provide you with information or services that you request from us;
  • Advertise new content, events, and services that relate to your interests;
  • Provide you with more personalized content that is most relevant to your interest areas; and
  • Recognize when you return to our Services.

We set some Cookies ourselves and others are set by third parties. You can manage your Cookies preference as described in the "Managing Cookies" section below.

We may also use web beacons (also called "tracking pixels" or "clear gifs"), which are invisible picture files, or small portions of code, that contain a unique identifier that enable us to recognize users on our website and in emails that we send to consumers.

Web beacons helps us measure the success of our marketing campaigns. We also use web beacons to track whether you interacted with or were referred to us by advertisements on a third party site.

What Types of Cookies Do We Use and Why?

The following chart lists the different types of Cookies that we and our service providers and third parties use on the Site, examples of who serves those Cookies and links to the privacy notices and opt-out information of those Cookie servers.

Types of Cookies Purpose Who Serves
(for example)

Essential

These Cookies are required for the operation of the Site and enable you to move around the Site and use its features. Disabling these Cookies can negatively impact the performance of the Site.

Amazon Web Services

Functionality

These Cookies are used to recognize you when you return to the Site. This enables us to personalize content for you and remember your preferences.  These Cookies also enable your interactions with the Site such as emailing us and customer support chat.

Liverperson
Adobe

Analytics, Performance, and Research

These Cookies, beacons, and pixels allow us to analyze activities on the Site. They can be used to improve the functioning of the Site. For example, these Cookies recognize and count the number of visitors and see how they move around the Site. Analytics Cookies also help us measure the performance of our advertising campaigns to help us improve them and to optimize the content on the Site for those who engage with our advertising.

Dynatrace
Adobe

Social Networking

These Cookies are used to enable you to share pages and content that you find interesting on our Site through third-party social networking and other websites. These Cookies may also be used for advertising purposes.

Facebook
Oracle

Advertising

These Cookies and pixels are used to deliver relevant ads, track ad campaign performance, or track email marketing. 

Xandr
Google


We do not use any cookies, pixels, or other tracking that discloses to any third-party information that identifies a person as having viewed specific video materials.

How Long Do Cookies Stay on My Device?

Some Cookies operate from the time you visit the Site until the end of that particular browsing session. These Cookies, which are called "Session Cookies," expire and are automatically deleted when you close your Internet browser.

Some Cookies will stay on your device between browsing sessions and will not expire or automatically delete when you close your Internet browser. These Cookies are called "Persistent Cookies" and the length of time they will remain on your device will vary from Cookie to Cookie.  Persistent Cookies are used for a number of purposes, such as storing your preferences so that they are available for your next visit and to keep a more accurate account of how often you visit the Site, how your use of the Site may change over time, and the effectiveness of advertising efforts.

Managing Cookies

You can control how Discount Tire Direct uses cookies and other tracking technologies by changing your browser and mobile device preferences or settings.  Most browsers and mobile devices allow you to review the cookies that are on your device, block certain cookies, and delete cookies. If you choose to block all Cookies (including Essential Cookies), you may not be able to access all or parts of the Services.  You can find out more about Cookies and how to manage them by visiting www.AboutCookies.org.

Discount Tire Direct also responds to the Global Privacy Control ("GPC") signal.  The GPC signal is a browser level signal that can reflect the desire to opt-out of having personal information shared or sold.  Some browsers allow transmission of GPC signal.  By broadcasting this signal, Discount Tire Direct will not transmit your personal information to third parties who perform analytics services or who advertise to you based on this information.  Please note that your use of our website will still be tracked by Discount Tire Direct and its Service Providers who have agreed to limit their use of personal information.

Sharing of Information

We may share your personal information with third parties, such as social media services that we partner with and companies that participate in our Discount Tire Direct Fleet Program for which you work; with anyone to whom you expressly consent; with law enforcement or other entities subject to legal requirements; to protect our rights or the rights or safety of others; with manufacturers for recall and other safety purposes; and as otherwise may be required by law or regulation. We may also share aggregated data about our customers, in a non-personally identifiable form, to non-affiliated companies for certain purposes, such as market research, safety, data modeling, and analytics.

We may share your personal information with our affliates.  For example, we share your information with the regional Discount Tire Direct company that operates in your home state to provide you products and services at our retail locations.

We also share personal information with our service providers. We require that our service providers only use shared personal information to perform the services requested by Discount Tire Direct in accordance with this privacy statement and that the service providers have adequate security measures in place to protect any of your shared personal information.

In the event that we enter into a corporate transaction, such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), we may transfer personal information that we have collected to the relevant third party.

Other Websites and Links

This Site contains links and references to other sites, including social media.  Discount Tire Direct is in no way responsible for the privacy practices, security measures, or the content of such websites.

Linked Site's Privacy Policies

The Synchrony Car Care credit application form is managed and maintained by Synchrony Financial. Any and all data collected by Synchrony Financial is governed by the privacy policy of Synchrony Financial and not Discount Tire Direct. Synchrony Bank's Privacy Policy

The Sunbit credit application form is managed and maintained by Sunbit, Inc. Any and all data collected by Sunbit, Inc. is governed by the privacy policy of Sunbit, Inc. and not Discount Tire Direct.  Sunbit's Privacy Policy.

Discount Tire Direct's eBay marketplace is managed by eBay.com. Discount Tire Direct and eBay collect and maintain your personal information provided on Discount Tire Direct's eBay marketplace. All data maintained by eBay from these orders will be governed by the privacy policies of eBay.com. eBay Privacy Policy All data maintained by Discount Tire Direct from these orders will be governed by this privacy statement.

The Discount Tire Direct gift card program is managed and maintained by Blackhawk Network. Any and all data collected by Blackhawk Network is governed by the privacy policy of Blackhawk Network and not Discount Tire Direct. Blackhawk Network Privacy Policy

Security

This Site utilizes reasonable security measures and technologies to prevent the loss, misuse, or alteration of the information under our control. Although we are committed to protecting the privacy of your information, we cannot and do not guarantee absolute security.  Please do your part to protect your information by keeping your software patched, using updated anti-virus or anti-malware software, using personal firewalls, and an updated unique complex password.

Choice and Opt Out

You may opt-out of receiving communications from us by submitting an unsubscribe request at https://dt-privacyportal-ui.merudata.app/privacy-request/discounttiredirect/form/Marketing/Unsubscribe

Children's Privacy

This Site is not intended for persons under the age of 16 years. We do not knowingly collect, maintain, or use personal information from children under the age of 13. If we become aware that a child under the age of 13 has submitted personal information to us through the Site, we will immediately delete such information.

Contacting Our Administrators

If you have any questions about this privacy statement, the practices of this Site, or your dealings with this Site, you can contact us at:

Consumer Affairs
Discount Tire Direct
20225 N. Scottsdale Rd.
Scottsdale, AZ 85255
ConsumerAffairs@discounttire.com

Notice for California Residents

The Privacy Notice for California residents can be found here.