Discount Tire Direct's Privacy Notice for Residents of Certain States
Last Updated: December 31, 2023
California Consumer Privacy Act ("CCPA") as amended by the California Privacy Rights Act
Virginia Consumer Data Protection Act ("VCDPA")
Colorado Privacy Act ("CPA")
Connecticut Data Privacy Act ("CTDPA")
|Utah Consumer Privacy Act ("UCPA")
This Privacy Notice does not apply to employees, job applicants, or contractors of Discount Tire Direct.
Any terms used in this State Privacy Notice shall have the same meaning as those terms are defined by applicable law. "Personal information" shall mean any information processed by Discount Tire Direct that classifies as personal information, personal data, or a similar term under applicable law.
As discussed in more detail below, Discount Tire Direct respects the personal information of its customers and other consumers. Discount Tire Direct only collects your personal information if it has a legitimate business purpose. We do not share your personal information with a third party without sufficient contractual and technical safeguards that ensure the reasonable security of your personal information, and we do not sell your personal information for monetary consideration to third parties.
- Right to Know Categorical and Specific Information and Data Portability
- Right to Correct Inaccurate Personal Information
- Right of Deletion
- Right to Opt-Out of the Sale or Sharing of Personal Information and Targeted Advertising
- Exercising Rights
- Right to Non-Discrimination
- Right to Limit Use and Disclosure of Sensitive Personal Information
- Response Timing and Format
- Exercising Appeal Rights (Virginia, Colorado, and Connecticut Residents Only)
Collection, Use, and Disclosure of Personal Information
Disclosures of Personal Information to Third Parties for a Business Purpose
|Category of Personal Information
|A, B, D
|Legal and compliance consultants
|Compliance, legal, tax, and other evaluation and counsel
|A, B, D, F
|Payment solution providers
|Secure processing of payments you provide to us; to allow customers to seek financial services from third party financial service providers
|A, B, D, G
|Fulfillment and shipping vendors
|Fulfillment of our products and Services; address verification
|A, B, D
|Survey and research providers
|Perform studies and send questionnaires to customers on our behalf
|A, B, D, F, G, K
|Advertising partners and social media providers
|Delivery of targeted advertisements; sharing content posted on our social media platforms (e.g., if a consumer "comments" on a story) with other consumers; determining success of marketing campaigns
|A, B, D, F, G, K
|Measure website performance; determining success of marketing campaigns; analytics
|A, B, D, F, G
|Network and Website/App Monitoring
|Performance, troubleshooting, fraud prevention, cybersecurity
|A, B, D, F
|Manufacturers, retailers, installers, and wholesalers
|Submission, processing, and management of rebates, discounts, offers, loyalty rewards, and the like
|A, B, C, D, F, G, H, I, K
|Our subsidiaries and affiliates
|In connection with providing the Products and Services to you
|A, B, F, G, H
|To communicate with you
|A, B, L3
|Location Services Providers
|Tracking your trip and arrival at our store for a scheduled appointment.
|A, B, D, L1
|Managing fleet services and fleet accounts
|A, B, D
|Provide products and services on third party marketplaces
Sales of Personal Information and Targeted Advertising
- Identifiers (e.g. name, email address, IP addresses, online identifiers).
- Commercial information (e.g. purchase history, browsing history).
- Internet or other similar network activity.
- Geolocation data.
Categories of third parties to whom personal information was disclosed include
- Data analytics providers; and
- •Advertising and marketing providers.
You can opt out of our tracking technologies for analytics and advertising service providers by clicking the My Privacy Choices link or by broadcasting the Global Privacy Control ("GPC") signal during your browsing session. Please note that your use of our website will still be tracked by Discount Tire Direct and its Service Providers.
In the preceding twelve (12) months, Discount Tire Direct has not knowingly sold or shared personal information of consumers under the age of sixteen (16) years of age.
Your Rights and Choices
Applicable laws provide consumers with specific rights regarding their personal information. This section describes your rights and explains how to exercise those rights. Please note that applicable laws may contain certain limitations and exceptions may apply.
Right to Know Categorical and Specific Information and Data Portability
You have the right to request that Discount Tire Direct disclose categorical and specific information to you about our collection, sale, and sharing of your personal information. Once we receive and confirm your verifiable consumer request, we will disclose to you:
- The categories of your personal information we collected, sold, or shared.
- The categories of sources from which your personal information we collected.
- Our business or commercial purpose for collecting, selling, or sharing your personal information.
- The categories of third parties to whom we disclose, sell, or share your personal information.
- The categories of your personal information we disclosed to a recipient for a business purpose and the categories of recipients to whom it was disclosed.
- The specific pieces of your personal information we collected in a portable and readily useable format where possible.
Right to Correct Inaccurate Personal Information
If Discount Tire Direct maintains inaccurate personal information about you, you have the right to request that we correct these inaccuracies. After receiving notice of these inaccuracies, Discount Tire Direct will make reasonable efforts to correct your personal information throughout our systems and networks.
Right of Deletion
You have the right to request that Discount Tire Direct delete your personal information that we have retained, subject to certain exceptions allowed by applicable law. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. If an exception applies, we will not delete your personal information that falls under the exception and will only process your personal information for purposes or under circumstances allowed by applicable law.
Right to Opt-Out of the Sale or Sharing of Personal Information and Targeted Advertising
California consumers have the right to opt-out of the sale and sharing of your personal information as those terms are defined under the CCPA. Virginia, Colorado, Connecticut, and Utah consumers have the right to opt out of the processing of personal data for purposes of targeting advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer as those terms are defined under applicable law.
We do not sell your personal information for monetary consideration. However, our use of tracking technologies may be considered a "sale" or "sharing" of personal information under applicable law and are used for purposes of targeting advertising to you. You can opt out of being tracked by these third parties and targeted advertising by clicking the "My Privacy Choices" link, by submitting an Opt Out privacy request, or by broadcasting the GPC signal.
Discount Tire Direct honors and responds to the GPC signal. Please note that when your browser broadcasts the GPC signal, we will limit the functionality of our website and prevent the website from transmitting your personal information to third parties. We will also treat this signal as a verified request to stop selling your personal information and stop processing your information for purposes of targeted advertising. However, the GPC signal only identifies you by online identifier and/or device/browser information. It does not fully identify you by name, phone, or email address. Therefore, we may not be able to honor this request for other interactions you may have or have had with Discount Tire Direct. You may also submit a Opt Out privacy request with your email, phone number and other personal information for us to complete the opt-out process.
If you visit our website from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to this website to opt-out or rebroadcast the GPC signal.
To exercise the access, correction, deletion, and opt-out rights described above, please submit a verifiable consumer request by using one of the following methods and providing us the requested information:
- Calling us at 1-855-965-2414; or
- Visiting https://dt-privacyportal-ui.merudata.app/privacy-request/discounttiredirect/customer.
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
Applicable law may limit the number of times you may make a verifiable consumer request in a certain time period. The verifiable consumer request must:
- Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
- Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
In order to verify your identify, we will ask you for information related to a recent transaction you made at Discount Tire Direct or other personal information that only you would reasonably know. If you use an Authorized Agent to make your request, we will ask the Authorized Agent to have you fill out a form that certifies your use of an Authorized Agent and provides information related to a recent transaction you made at Discount Tire Direct or other personal information that only you would reasonably know. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. For more information about Privacy Requests, please see our Privacy Request FAQ page.
Right to Non-Discrimination
You have the right to not be discriminated against for exercising the privacy rights conferred by applicable law. We will not discriminate against you because you exercised any of your privacy rights, including, but not limited to, by: denying goods or services to you; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level of quality of goods or services to you; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.
Right to Limit Use and Disclosure of Sensitive Personal Information
Discount Tire Direct processes a limited amount of sensitive personal information, as that term is defined under applicable law, with your consent. For example, Discount Tire Direct collects your geolocation on its website when locating the Discount Tire Direct store nearest you only after requesting your location. We also collect your username and password when you affirmatively create an account on our website. Creating an account on our website is not mandatory and you consent to our collection of this information in order to maintain your account.
Discount Tire Direct does not use or disclose your sensitive personal information for any purpose other than those specified in California Code of Regulations § 7027(m).
Response Timing and Format
We will respond to a verifiable consumer request within forty-five (45) days of its receipt unless we notify you our need for a forty-five (45) day extension.
We will deliver our written response by e-mail.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
Exercising Appeal Rights (Virginia, Colorado, and Connecticut Residents Only)
If Discount Tire Direct refuses to take action on a request, you may appeal our decision by submitting an Appeal Request. Please refer to the communication you received from Discount Tire Direct refusing your request for additional information you may need to provide in making you appeal request. Within forty-five (45) days of receipt of an appeal, Discount Tire Direct will inform you in writing of any action taken or not taken in response to your appeal. If the appeal is denied, you may contact your Attorney General to submit a complaint at the applicable website listed below.
Data Subject Access Request Metrics
The table below details the total number of data subject access requests we received in 2022. A request is considered received when a consumer or their agent submits a request through our online form or through the phone.
A request may be closed if the consumer submitted an incomplete request or the consumer did not complete the steps to enable us to verify their identity, or their identity could not otherwise be verified. A request submitted by an authorized agent may be closed if the agent did not provide sufficient documentation to allow us to determine that the agent was authorized by the consumer to submit the request.
|Median Days to Respond
|Copy of Personal Information
|Delete Personal Information
|Stop the Sale of Personal Information
|Summary of Data
|Correction of Data
Changes to Our Privacy Notice
Discount Tire Direct reserves the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on this Site and update the notice's effective date. Your continued use of our Site following the posting of changes constitutes your receipt of notice and acceptance of such changes.