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Legend has it that when Toyota created the Lexus brand they sent a group of
executives to live in Laguna Beach, CA to immerse themselves in the California
lifestyle and get an understanding of what the potential Lexus buyer might
desire. So Lumarai Wheels chose a designer who lived in Laguna Beach, CA to
design the first Lumarai wheel. We even called the wheel the Morro, after El
Morro Beach, the first beach you see when driving south on Pacific Coast Highway
and enter the town of Laguna Beach. |
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Besides the fact that it's fun designing
wheels, why did the founders of Lumarai create an entire wheel brand just for
Lexus? There are several very good technical reasons why Lexus requires a wheel
made to fit only Lexus vehicles:
- Lexus wheels use flat seat nuts. Nearly every aftermarket wheel in the world
uses 60 degree taper nuts. Lumarai wheels use flat seat nuts.
- Lexus cars require hub-centric wheels. Not all aftermarket wheels are
hub-centric on Lexus. All Lumarai wheels are made hub centric for Lexus.
- Lexus wheels use air sensors. The Lumarai wheels are designed around the Lexus
air sensor to ensure that OE Lexus air sensors will work on Lumarai wheels.
- Many Lexus owners like to put the OE Lexus emblem on their wheels. Lumarai
wheels accept the OE Lexus wheel emblem.
So that's how Lumarai wheels came about, born out of the desire to upgrade Lexus
wheels and the need to do it correctly. |
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(5 Spoke, Multi Spoke) |
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(5 Spoke, Multi Spoke) |
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